Is your brand losing you business

October 4, 2013

Is your brand losing you business

Trust us, the quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition.

It’s your personality. And it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication.

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. And sharpish!
Without a logo – or worse, with a poorly designed one – your organisation may look amateurish.

You may be thinking “I can live without a logo”. Yes, probably you can. But, a great logo will help your customers identify with you and is more likely to help you succeed. We’ve got loads of experience creating great logos – suck our know-how dry. We dare you.

It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. And we don’t have to tell you what sales lead to.

Apply a consistent look and feel to any marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces.
We’ll help you with this. Remember, if you can see it, you can brand it.

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