All posts in Branding

August 19, 2016

We’ve Always Been Goodfellas

When I was young, my father wanted me to join the family business. “Little Leon” he said, “You will be a Mafiosi one day, and the people will call you Godfather. Bambino, come learn about your destiny – sit on papa’s knee!” And I looked at papa, and replied: “Dad, I’m 22 and you’re a quantity surveyor. You’ve got to stop the Mafia stuff or they’ll kick you out of Rotary!.”

And yet, as I carved out First Image’s territory on the mean streets of Coventry, I learned that my beloved papa, Don Derek, was right.

I recruited like-minded capos. Stand-up guys who put the squeeze on lousy branding and design: Social Tony, who makes search results sing like a canary; Slim Pauly, our inside man for bella artwork; Marky Blue Eyes, who runs our marketing capers like clockwork.

Now, our Design Mafia is going big time.

We’ve muscled in on new territory on the East Side, setting up in a swanky new Bromsgrove joint.* And I want our good friends to know that your problems are our problems. One word from me, Don Coppoleone, is all it takes to make those problems disappear.

Other design mobs? They’re running a racket! They shake you down for a big piece of the action, then stiff you on results. Not the Design Mafia.

When you have a marketing problem, we’ll make sure it sleeps with the fishes.

Fraternally,
Don Coppoleone

* Psst! Just between you and us, we’re holed-up at Little Farm, 116 Cottage Lane, Marlbrook, Bromsgrove, B60 1DT. It’s the perfect location because it looks like a respectable, classy place from the outside. And to be honest, it also looks like a respectable classy place from the inside. Whaddya expect? (Wiseguys have high standards too ya know.)

March 4, 2015

Flying high with Radford Academy

We’re delighted to have recently completed the new identity and website for the Radford Primary Academy.

The new identity and subsequent brand guidelines that have been created will help ensure the academy is correctly represented and help to maintain the high standards of the academy as a whole. It will also create a unified image, mark the transition to it becoming an academy, as well as helping to facilitate consistent communication in the future.

Radford Primary SchoolThe school was actually the site of the first flight of the siskin aircraft. This connection with aviation history provided the inspiration for the new identity. With this in mind we came up with the strapline “High Flyers” which represents the high aspirations and excellent standards the school embodies.

As with any school its branding and identity affects everyone from the children through to its staff and parents. Therefore it was important for everyone to be involved in the process and let the children, staff and parents choose their own logo design.

First of all the children were asked to design a new logo for the school, based on the plane theme, and we received some very creative initial ideas, three of which were fine tuned, shortlisted, and presented on the website. The votes were counted and the winning logo was chosen. Which then allowed us to develop the brand identity.

We’re very proud to announce the launch of the new responsive Radford Primary Academy School website. This again forms an integral part to the schools identity as well as being a valuable resource for all the staff, pupils and parents.

The project has been both fascinating and a pleasure to be involved with. We’re looking forward to working with Radford Academy again going forward and watching them continue to fly high in the future.

April 25, 2014

First Image Promo

First Image Promo from Leon Coppola on Vimeo.

We had lots of fun creating our new promo video which highlights some of our design services we get involved with here at first image.

October 4, 2013

Is your brand losing you business

Trust us, the quality of your branding can mean the difference between success and failure. No matter what size your business is, branding is essential to differentiate yourself from the competition.

It’s your personality. And it needn’t cost the earth. How you’re perceived will depend on the effort you put into your marketing communication.

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. And sharpish!
Without a logo – or worse, with a poorly designed one – your organisation may look amateurish.

You may be thinking “I can live without a logo”. Yes, probably you can. But, a great logo will help your customers identify with you and is more likely to help you succeed. We’ve got loads of experience creating great logos – suck our know-how dry. We dare you.

It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. And we don’t have to tell you what sales lead to.

Apply a consistent look and feel to any marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces.
We’ll help you with this. Remember, if you can see it, you can brand it.