All posts in Marketing

August 19, 2016

We’ve Always Been Goodfellas

When I was young, my father wanted me to join the family business. “Little Leon” he said, “You will be a Mafiosi one day, and the people will call you Godfather. Bambino, come learn about your destiny – sit on papa’s knee!” And I looked at papa, and replied: “Dad, I’m 22 and you’re a quantity surveyor. You’ve got to stop the Mafia stuff or they’ll kick you out of Rotary!.”

And yet, as I carved out First Image’s territory on the mean streets of Coventry, I learned that my beloved papa, Don Derek, was right.

I recruited like-minded capos. Stand-up guys who put the squeeze on lousy branding and design: Social Tony, who makes search results sing like a canary; Slim Pauly, our inside man for bella artwork; Marky Blue Eyes, who runs our marketing capers like clockwork.

Now, our Design Mafia is going big time.

We’ve muscled in on new territory on the East Side, setting up in a swanky new Bromsgrove joint.* And I want our good friends to know that your problems are our problems. One word from me, Don Coppoleone, is all it takes to make those problems disappear.

Other design mobs? They’re running a racket! They shake you down for a big piece of the action, then stiff you on results. Not the Design Mafia.

When you have a marketing problem, we’ll make sure it sleeps with the fishes.

Fraternally,
Don Coppoleone

* Psst! Just between you and us, we’re holed-up at Little Farm, 116 Cottage Lane, Marlbrook, Bromsgrove, B60 1DT. It’s the perfect location because it looks like a respectable, classy place from the outside. And to be honest, it also looks like a respectable classy place from the inside. Whaddya expect? (Wiseguys have high standards too ya know.)

June 9, 2014

Menu design and restaurant marketing tips

Menu design

 

We’ve done a large amount of work helping restaurants and cafe’s improve their image and also get new customers over the years, we’ve put together ten essential tips which have helped some of them win new business, have a look below and if there’s anything you think you may need some advice on please don’t hesitate to give us a call.

1. Redesign the menu
Your menu is your best selling tool, and a boring, outdated or ugly menu can cause customers to perceive a lower value for your restaurant. Make sure your menu design is fresh, well-written and enticing. There are also several tactics you can use to influence customers’ choices and sell more of your most profitable menu items. Talk to us if you need any help with menu design as we’ve got lots of experience in this area.

2. Get good press
It may feel like getting good press is out of your control, but there are plenty of steps you can take to ensure the local media takes notice of your business.  To get good press, you can try helping the community, making creative changes and thinking outside of the box.

3. Utilise your website
More and more, consumers across the nation are turning to the internet to decide where they will eat out next. If your restaurant does not have its own website, you may lose a lot of potential customers. If you already have a website, make sure it is pulling its weight. Can customers easily find all the important information, such as hours, location and the menus?
It is also essential that your site is mobile friendly. More and more consumers are finding out about restaurants on the go, and if your website uses Adobe Flash or other applications that are incompatible with smart phones, it can seriously impact your business.

4. Implement frequency marketing
Regular guests are your most valuable resource. Not only do they typically provide you with 1/3 of your business, but they also help market your restaurant through word of mouth. To get the most profits, you need to increase your number of repeat customers.

5. Host events
Turn your restaurant into a venue for tastings, community and business gatherings, parties, live music shows, stand-up comedy and other events. This will help you to attract new customers and give your regular customers a reason to keep coming back.

6. Try up-selling
Increasing the average cheque size at your restaurant is one of the smartest ways to improve profits. By teaching servers or cashiers to read the customer and suggest appropriate side dishes, drinks or desserts, you will simultaneously increase your sales and improve the customer experience.

7. Market your take-out and delivery service
Offering take-out or delivery does little good if no one knows about it. Use flyers, suggestive selling, your website and take-out and delivery menus to market these services.

8. Promote through email
When compared with direct mail marketing, email marketing is faster and more efficient, saves paper, reduces marketing expenses and is more likely to convert to a sale.

9. Commit to going green
Implementing eco-friendly practices will help your profits by lowering utility costs and giving you an edge over the competition. Market your green restaurant to show customers that you conserve resources and reduce pollution.

10. Involve customers in a contest
Having customers sign up for a contest or giveaway at your restaurant is always a smart strategy. It will help you build your marketing database, and it will also give customers a reason to come back.

Please get in touch with us to chat about how to implement any of the marketing strategies above as we have lots of experience in these areas.