All posts in Uncategorised

January 7, 2015

Start a conversation

Reaching customers is the lifeblood of businesses.
It’s essential in getting leads and sales. We know, it’s not rocket science.

But, ask yourself this. How often do you engage with your customers? How often do you reach out to potential new ones?

Great business builders are fanatical about growing their companies. They spend time every day thinking about how to:
1) engage with existing customers to minimise attrition rates and 2) find new clients who will increase top line revenues.
Essentially, they find ways to start conversations.

With creative design and innovative print & marketing ideas, we want to help you start conversations and ultimately win new business – whether from existing customers or new enquiries. Start by talking to us.

For the new year, we’ve put together a range of half price printing offers to help you reach out to your customers and stretch your marketing budget even further.

July 10, 2014

Marketing your business with printing

various printing leaflets

Printing is still the desired choice

To most business owners, marketing their business is one of the most important, and at the same time, hardest things they have to face in the day-to-day running of their business. Customers are getting more and more cautious in the items they buy these days, which makes it even more important to create unique and exceptionally attention-grabbing printing campaigns. But why is it that printing is still the desired marketing choice of many established businesses today?

When you think about it, marketing actually has a huge impact to business. It can either make or break a business. Business cards can help share your contact details; brochures help provide a detailed description of your products or services; and post cards help inform people of the latest news about your business.
With this in mind, it’s crucial that effective and high quality marketing is important to the success of your business.

Print marketing can provide a lot of benefits and advantages that might not seem obvious at first glance. It can produce exceptional short term results, but it can also build up, boost up, and keep up connections between your target market and your business. This is something crucial to the future of your business.

Print marketing is widely used in business today for a good reason—it always works. For one, print marketing produces a lasting and good image to customers. It also conveys an effective message, helps you connect with your customers, produces an emotional response from your prospects, and helps send out a strong call to action. Experts say that if you don’t show and tell people that you’ve got what they need, they won’t even bother checking you out.

Printing your offers – If you don’t give them a reason to call you, they won’t do it.

You can use newspaper inserts to promote your products or services and increase awareness. You can also insert your business card in your brochure to generate leads. It’s important that you create effective and striking business cards to draw attention. These are both inexpensive and time-tested techniques of generating short term results and long lasting impact.

Menus and flyers are also effective. Whatever type of business you own, you can use these materials to promote your business. It’s important that you promote heavily because if you don’t, people will go to your competition.

You can’t really go wrong with print marketing. When done effectively, you will quickly realise the massive impact it can have on your business.

July 3, 2014

The benefit of bespoke business cards

Business-Card-Mock-Up

 

Think about the last time you handed out your business card?

Yesterday, last week, last month, or perhaps never. Too many businesses have abandoned the importance of business cards in their marketing efforts. Mostly because they’re too busy with other marketing ideas that they thought would give them better market exposure. But are these new methods really as good as the tried and tested business card for winning new business?

Just think about the customers you lose by failing to give your business card out. It’s likely that the person you handed out your card to, is not an immediate customer, but he could always be a future one! Better yet, someone in that person’s network might need your products or services today. For decades, businesses have trusted business cards to introduce them to the public. Though old and traditional, business cards are still seen as one of the most essential materials to include in a marketing campaign.

Using design templates vs. bespoke business cards
There’s a lot of template solutions around today that offer free generic designs, the trouble with this type of card is that your competition could be using the exact same card, and as individual business owners we should be trying to create a unique difference as to why someone should use our products or services over someone else’s and your card should be the one thing that sets you apart from your competitors not makes you look the same!

The good news is business cards can be designed to meet the modern and innovative look business owners want today. There’s actually several ways you can make a plain, traditional card look cool, modern, and enticing:
You could consider printing plastic or magnetic cards, one thing that has come back into fashion is thick debossed business cards, which often use two or even three separate cards that are stuck together to add thickness.

A customised business card is ideal to small and startup businesses for several reasons: It gets you noticed in a crowded market. There’s a reason why businesses make their business cards as appealing as they can, and that’s to get noticed.
If you cannot impress your prospects in person, then let your impressive card do it for you. They’re more likely to be kept. When people receive cards that are unusual and striking, they’re likely to keep them.

You could consider investing in plastic or heavy debossed cards which are likely to last for a long time. Similarly, people will see you as reliable and solid with these types of cards.

Use your business cards in non-traditional ways. For example, you can stick them on catalogues, wine bottles or anywhere your target clients are. This allows you to get the exposure you want in a unique and striking manner.

What’s important is to determine what kind of business card design will suit your business.
Ask yourself: would this design give people the image you want them to have of you?
For instance, if you’re a firm of solicitors serious about your work, you cannot design your business card in a funky way. Such design would be utterly inappropriate to the impression you want to portray. Conversely, if you’re good-humoured or weirdly inclined in a crazy fashion sense, then you owe it to yourself to produce a creative, colourful, and unforgettable business card. Keep in mind that you’re going to carry your business card around with you, so be sure to make them handy and compact.

Work on your own cool and trendy business cards today and make meeting people more fun and exciting. Or get a creative graphic designer (I hear First Image are very good!) to create something unique for you.

June 12, 2014

The Perfect Day

Wedding Stationary

Wedding Stationary

What a wonderful day was had by all at Andy and Clair Lee’s wedding recently, after mixed weather forecasts throughout the week, I’m happy to say that we were all blessed with perfect weather conditions to complement the wonderful location of the Welcombe hotel in Stratford Upon Avon. Lovely service, great entertainment and a wonderful meal all combined perfectly to what proved to be an amazing day.

 

 

 

 

Wedding day Graphic Design

Wedding day Graphic Design

Clair and Andy asked for our help with their wedding stationery which they wanted to carry a New York theme on because that’s where Andy had ‘popped the question.’ We designed the save the dates first and then produced a bespoke set of stationery that included matching order of services, name cards, info sheets, day & night invites and table plan. I’m happy to say all were very well received. They’re currently enjoying the barbadian sunshine – Good luck for the future guys xx

 

 

 

 

 

Wedding Invites

Wedding Invites

 

 

 

 

 

 

 

 

 

June 9, 2014

Menu design and restaurant marketing tips

Menu design

 

We’ve done a large amount of work helping restaurants and cafe’s improve their image and also get new customers over the years, we’ve put together ten essential tips which have helped some of them win new business, have a look below and if there’s anything you think you may need some advice on please don’t hesitate to give us a call.

1. Redesign the menu
Your menu is your best selling tool, and a boring, outdated or ugly menu can cause customers to perceive a lower value for your restaurant. Make sure your menu design is fresh, well-written and enticing. There are also several tactics you can use to influence customers’ choices and sell more of your most profitable menu items. Talk to us if you need any help with menu design as we’ve got lots of experience in this area.

2. Get good press
It may feel like getting good press is out of your control, but there are plenty of steps you can take to ensure the local media takes notice of your business.  To get good press, you can try helping the community, making creative changes and thinking outside of the box.

3. Utilise your website
More and more, consumers across the nation are turning to the internet to decide where they will eat out next. If your restaurant does not have its own website, you may lose a lot of potential customers. If you already have a website, make sure it is pulling its weight. Can customers easily find all the important information, such as hours, location and the menus?
It is also essential that your site is mobile friendly. More and more consumers are finding out about restaurants on the go, and if your website uses Adobe Flash or other applications that are incompatible with smart phones, it can seriously impact your business.

4. Implement frequency marketing
Regular guests are your most valuable resource. Not only do they typically provide you with 1/3 of your business, but they also help market your restaurant through word of mouth. To get the most profits, you need to increase your number of repeat customers.

5. Host events
Turn your restaurant into a venue for tastings, community and business gatherings, parties, live music shows, stand-up comedy and other events. This will help you to attract new customers and give your regular customers a reason to keep coming back.

6. Try up-selling
Increasing the average cheque size at your restaurant is one of the smartest ways to improve profits. By teaching servers or cashiers to read the customer and suggest appropriate side dishes, drinks or desserts, you will simultaneously increase your sales and improve the customer experience.

7. Market your take-out and delivery service
Offering take-out or delivery does little good if no one knows about it. Use flyers, suggestive selling, your website and take-out and delivery menus to market these services.

8. Promote through email
When compared with direct mail marketing, email marketing is faster and more efficient, saves paper, reduces marketing expenses and is more likely to convert to a sale.

9. Commit to going green
Implementing eco-friendly practices will help your profits by lowering utility costs and giving you an edge over the competition. Market your green restaurant to show customers that you conserve resources and reduce pollution.

10. Involve customers in a contest
Having customers sign up for a contest or giveaway at your restaurant is always a smart strategy. It will help you build your marketing database, and it will also give customers a reason to come back.

Please get in touch with us to chat about how to implement any of the marketing strategies above as we have lots of experience in these areas.

 

April 25, 2014

First Image Promo

First Image Promo from Leon Coppola on Vimeo.

We had lots of fun creating our new promo video which highlights some of our design services we get involved with here at first image.

April 16, 2014

7 Secrets to make your business cards stand out!

firstimagebcardscloseAt networking events and exhibitions your clients will be handed potentially 100′s of business cards. How do you make sure your’s stand out in the pile and more importantly, result in a sale?

1) Include a Photo
Adding a photo to your business cards is a great way of making you more memorable. If potential clients can put a face to a name, they are more likely to make an inquiry. It’s also much more personal. Just make sure it’s a head-and-shoulders shot, with you are smiling and looking professional.

2) Change the Shape

Changing the shape of your business cards is another simple way to make them stand out. Flipping them so they are portrait instead of landscape is a simple but effective change. If your business cards are just a little bit different, you increase your chances of getting an enquiry.

3) QR Codes

QR, or quick response, codes are big news and including these on your business cards would be a smart move. As increasing numbers of people own a smart phone, this is a great way to show that you’re a modern business. They’re also great for offering a little extra something like a free download.

4) Die Cutting
Change your business card design by die cutting them into the shape of your logo or product. This makes them completely unique and memorable. While space on the card may be restricted, they will help get your message across in a flash.

5) Change the Material
Rather than sticking to traditional paper or card, create a one-off and memorable contact card by changing the material. Consider plastic for a long lasting card that will give an added dimension to your cards. Make sure they fit with your products and company ethics.

6) Colour vs. Greyscale
Incorporating your brand identity into your cards is vital, so if you’re big on colour repeat this in your cards. Bright colours will help cards pack a punch. Greyscale cards also work as well, creating a professional look and feel.

7) Call to Action
Don’t forget the all important call to action. If your card catches your clients’ eye, make sure they know how to contact you. Offer multiple channels such as a telephone number, email, website URL, and social media addresses.

These simple additions to a business card can make the world of difference, and help your company stand out from the competition.
Business cards are still a hugely important marketing tool, make sure you’re making the most of them.