What makes a successful website? - First Image

What makes a successful website?

March 4, 2015

What makes a successful website?

Having your own website is all well and good but having a successful website that really works for you and your business is another thing entirely.

So what is it that makes a truly successful website and that will win out over your competitors? Well today we thought we’d take a look and give you a run down of how we approach web projects and what you should be looking out for when it comes to making a website successful.

1. What is the aim of your website?
This sounds pretty basic but it’s an important question to ask yourself and one which many people forget to really consider. Before diving straight into anything you need to ask yourself: what do I want to achieve from this website and who is this website for? Correct planning from the outset is probably the most important thing you can do to ensure your website will be successful.

2. Calls to Action
Creating a good user experience is vital for your site to be successful. One of the best ways to do this is to have plenty of calls to action. In simple terms you want to make it as easy as possible for people to access the information they need. You don’t want users having to search around or scroll forever to click through to the page they’re looking for otherwise they’ll simply give up and go elsewhere. Having nice, clear call to actions improves the user experience and therefore your website.

3. Quality content
You can have a great looking site but if the content of the website itself isn’t up to scratch then people will see through it. Make sure firstly you have a good amount of text/content for the site and the content is both informative and beneficial to the users.

4. Good Design
Along with having quality content, how that content is packaged and presented is of course vital. First impressions count so you want to make sure your website creates the right one. Make sure the site fits in with any existing branding your business may have and that it shows your business off in the best possible light.

5. What makes you different?
No matter what line of business you’re in, there is always competition so ask yourself, what makes me different? Think about what your unique selling points are and highlight these (maybe you’re the best value or the most highly thought of in your industry).

6. SEO
So you’ve got a great site but if people can’t find it it’s like having a sports car with no petrol, it’s nice but ultimately it’s not going to get you far. Establish an effective SEO (search engine optimisation) campaign from the outset so you’ve got a clear idea of what keywords you want to rank for and also make sure the site is well built so them search engines will look on it favourably. Although there are no guarantees with SEO you can certainly give yourself the best possible chances by following best practices and giving it some forethought.

If these points are taken into account then you’re in the best possible position for your website to be truly successful.

If you’re interested in starting a web design project or looking to update your existing website then send us a message today. Remember you can also take advantage of our free website review service to see how well your current site is performing.

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