BRAND IDENTITY
PRINT DESIGN
PACKAGING
Lawton Copper Tube Co. is a leading UK manufacturer and supplier of copper tubing for the plumbing, air conditioning, medical, and automotive industries. They approached us for a full brand refresh to help modernise their image and better connect with a broad, industry-diverse customer base.
The Lawton Copper Tube Co. supplies and manufactures copper tubing and accessories to the plumbing, air conditioning, medical and automotive industries. A new brand identity was needed that would help the company modernise their image and connect better with its customers and target audience. A new visual identity was created that reflected the brand’s values and resonated with its target audience within each of the four distinct industries it served. The new brand would be reflected across various customer touchpoints, including Product Packaging, Advertising, Sales Materials, Website, Trade Shows and Vehicle Livery.
To support the brand rollout, we created a comprehensive set of brand guidelines, ensuring that all future communications remained consistent, regardless of supplier or format. We also designed and produced a full suite of business stationery, product catalogues, and promotional materials, helping the company showcase its full range with clarity and professionalism.