Hughes & Son Estates needed a brand and website that reflected their deep-rooted values of trust, tradition, and family legacy: all summed up in their motto: “Old-fashioned values from a name you can trust.”
The logo design cleverly incorporates two H’s, representing father and son and uses negative space to form a castle, symbolising strength, stability, and heritage.
A modern typeface paired with a distinctive dark green and mustard colour palette sets the brand apart in a market saturated with reds and blues.
The result is a confident, memorable identity that reflects the company’s values while standing out in a competitive industry.
The new website was built not just for appearance, but with functionality in mind. It gives the team complete control over their sales and lettings listings, with a custom backend that makes it easy to manage and update properties. It’s a professional platform that aligns perfectly with their trusted reputation.
To complete the launch, I designed a suite of printed materials, including property brochures, direct mail campaigns, and artwork for their For Sale boards, all aligned with the new brand identity for maximum impact and consistency across every customer touchpoint.
