SAM Leisure approached me for a full refresh across their brand and online presence, from tightening up their visual identity to transforming their eCommerce website into a more effective sales tool.
After refining the core elements of the SAM Leisure identity, I developed a new set of Brand Guidelines to bring consistency to every touchpoint. These guidelines define clear usage rules for colours, typography, logo placement, and more, helping the brand stand out and stay recognisable across digital, print, and in-store environments.
The existing website needed a modern overhaul, and the new design delivered just that. With improved navigation, accessibility, and usability, the site is now easier for customers to browse and buy from. The result? Higher engagement, stronger user satisfaction, and, most importantly, increased online sales.
SAM Leisure now has a confident, consistent brand and a high-performing website to match.
