XL MOTORS

I’ve been working with XL Motors for over three decades, and it’s been a real privilege to support their growth over the years. In fact, I originally designed their logo back in the early days of the business — and more recently, they asked me to refresh the brand while keeping its familiar, trusted feel.

Rather than a full redesign, the goal was to elevate the existing logo and make it feel more dynamic, professional, and visually impactful. I introduced a subtle 3D effect and added a metallic bevel finish, giving the mark a more industrial, high-performance feel that fits perfectly with the automotive repair sector. Alongside the refreshed logo, I developed a complete set of brand guidelines to support consistent use across all communications. This included rules for colour, typography, logo spacing, and layout, giving XL Motors a solid visual foundation for the years ahead.

To help apply the updated brand in the real world, I designed and produced a range of printed materials, including: Vehicle graphics for some new vehicles, Banners and signage for event visibility and promotions, Flyers for customer communications and local marketing. It’s been a full-circle moment, evolving a brand I first created decades ago into something that still feels strong, relevant, and ready for the road ahead.

Thinking about refreshing your brand? See my logo design and branding service.