Britannia Cues, a respected name in cue sports, needed a refreshed brand identity and website to support the launch of their new product range and enhance their digital presence.
The existing logo had heritage and recognition but needed a modern update. With some careful logo refinement, I brought the brandmark up to date while preserving its core elements. From there, I created a full set of brand guidelines to ensure consistency across all new marketing and product touchpoints, including the branding that appears on the base of each cue and their growing range of accessories.
To match their updated identity, I designed and built a new eCommerce website that made browsing and buying online easier for customers around the world. With a clean layout, improved structure, and intuitive navigation, the site now does a better job of showcasing its products and supporting online sales.
High-quality visuals were key to presenting Britannia’s premium cues and accessories. I worked with the client to capture professional product photography that highlights the craftsmanship, materials, and design, adding credibility and appeal throughout the site.
